Claude instructions for sweeps.bankbonimus.com

Claude instructions for sweeps.bankbonimus.com

The job of this site, in one sentence

Convince a curious newcomer that they can make real money on US sweepstakes casinos as a structured side hustle, and clearly teach them what to do.

Two parts: convince and teach. Re-read this before writing or editing any user-facing copy. If a section doesn’t sell or teach, cut it.

Mandatory: invoke the landing-page-review skill before editing top-of-funnel copy

Before editing any of the following files, invoke the landing-page-review skill (it lives at .claude/skills/landing-page-review/SKILL.md):

  • index.html
  • guides/getting-started.md
  • guides/playthrough.md
  • guides/faq.md
  • guides/glossary.md
  • about.md

The skill contains the synthesized playbook (NN/g + Wiebe + Shapiro + StoryBrand + Schwartz + Heath + Demand Curve), a 12-point pre-flight checklist, the voice rules for this site, and the canonical bad → good rewrites the user has accepted. Run the checklist on every commit to the home page or guides.

Voice (always-on)

This site sounds like Clark Howard covering a weird internet loophole — consumer-protection-y, frugal, plainspoken, willing to disqualify readers. Not a gambling influencer. Not a startup founder. Not a hype account. The maintainer doesn’t appear on the surface (the site is standalone; the GitHub repo is private and not referenced anywhere in copy).

Hard never-do

  • Never name the maintainer (“Theodore”, “tlcaputi”, “Caputi”) in user-facing copy.
  • Never link to the GitHub repo in user-facing copy.
  • Never reference competitor / “reference” sites (sweepscoinguide.com, sweepsgrail.com) — the site is standalone.
  • Never reference www.bankbonimus.com — the sweeps site is standalone.
  • Never use sentence-fragment subheads (two noun phrases joined by “and” with no verb). Subheads are real sentences.
  • Never use undefined jargon in the hero zone (“1×”, “+EV”, “RTP”, “playthrough”, “AMOE”, “promoban”, “GC/SC”, “cross-wash”). Define plainly first or use plain English.
  • Never put a bounded income range like “$5k–$20k/yr” in pitch copy. Income scales with effort. Use “thousands a year” or a tiered shape.
  • Never moralize in top-of-funnel copy (“just gambling with a paperwork wrapper”, “close this tab”). State facts; trust the reader.

Site → repo mapping (gotcha)

The repo tlcaputi/sweeps-bankbonimus is the source for https://sweeps.bankbonimus.com/. The repo is private (GitHub Pro covers Pages on private repos). Do not flip it back to public.

Local dev

bundle install
bundle exec jekyll serve

Then http://127.0.0.1:4000/. Use port 4099 if 4000 is taken.

Deploy

Push to main. GitHub Pages rebuilds automatically. Cloudflare serves the domain (DNS-only, gray cloud) on the bankbonimus.com zone.